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Business Environment

NCERT Class 12 · Business Studies Based on NCERT Class 12 Business Studies textbook · Free CBSE study kit

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Chapter Notes

Overview
This chapter introduces the concept of business environment, which encompasses all external forces, institutions, and individuals that affect a business enterprise but are beyond its control. It explains why understanding this environment is crucial for identifying opportunities, threats, and for strategic planning. The one big idea is that a business does not operate in isolation; its success depends on how well it adapts to and leverages the dynamic and complex external environment, including economic, social, technological, political, and legal factors.
Key Concepts (21)
Business Environment
The sum total of all individuals, institutions and other forces that are outside the control of a business enterprise but that may affect its performance.
e.g. Changes in government's economic policies, rapid technological developments, political uncertainty, changes in fashions and tastes of consumers, and increased competition in the market.
Totality of external forces
Business environment is the sum total of all things external to business firms and, as such, is aggregative in nature.
e.g. A business is affected by a combination of economic, social, political, and technological factors simultaneously, not just one.
Specific forces
Forces that affect individual enterprises directly and immediately in their day-to-day working, such as investors, customers, competitors, and suppliers.
e.g. A sudden strike by a key supplier directly halts production for a specific manufacturing firm.
General forces
Forces that have impact on all business enterprises and thus may affect an individual firm only indirectly, such as social, political, legal, and technological conditions.
e.g. A nationwide increase in the Goods and Services Tax (GST) rate affects all businesses, not just one.
Inter-relatedness
Different elements or parts of business environment are closely inter-related; a change in one factor may affect other factors.
e.g. Increased life expectancy and increased awareness for health care have increased the demand for health products like fat-free cooking oil, which in turn changed people's lifestyles.
Dynamic nature
Business environment is dynamic in that it keeps on changing whether in terms of technological improvement, shifts in consumer preferences, or entry of new competition in the market.
e.g. The shift from typewriters to computer-based word processors is a technological change in the business environment.
Uncertainty
Business environment is largely uncertain as it is very difficult to predict future happenings, especially when environment changes are taking place too frequently.
e.g. It is difficult to predict the next fashion trend or a breakthrough in information technology.
Complexity
Business environment consists of numerous interrelated and dynamic conditions or forces which arise from different sources, making it difficult to grasp in its totality.
e.g. It may be difficult to know the extent of the relative impact of social, economic, political, technological, or legal factors on a change in demand for a product.
Relativity
Business environment is a relative concept since it differs from country to country and even region to region.
e.g. Demand for sarees is high in India but almost non-existent in France; political conditions in the USA differ from those in China.
Opportunities
Positive external trends or changes that will help a firm to improve its performance.
e.g. Maruti Udyog became the leader in the small car market by recognising the need for small cars in an environment of rising petroleum prices and a large middle class population.
Threats
External environment trends and changes that will hinder a firm's performance.
e.g. A foreign multinational entering the Indian market with new substitutes acts as a warning signal for Indian firms.
Economic Environment
Factors such as interest rates, inflation rates, changes in disposable income of people, stock market indices, and the value of rupee that can affect management practices in a business enterprise.
e.g. Low long-term interest rates benefit construction and automobile companies because consumers spend more on homes and cars on borrowed money.
Social Environment
Social forces like customs and traditions, values, social trends, society's expectations from business, etc.
e.g. The health-and-fitness trend has created demand for organic food, gyms, bottled water, and food supplements.
Technological Environment
Forces relating to scientific improvements and innovations which provide new ways of producing goods and services and new methods and techniques of operating a business.
e.g. Retailers now have direct links with suppliers who replenish stocks when needed; airline companies allow online ticket booking.
Political Environment
Political conditions such as general stability and peace in the country and specific attitudes that elected government representatives hold towards business.
e.g. Political stability builds confidence among business people to invest in long-term projects; political instability can shake that confidence.
Legal Environment
Various legislations passed by the Government, administrative orders issued by government authorities, court judgments, and decisions rendered by various commissions and agencies at every level of government.
e.g. Advertisements of alcoholic beverages are prohibited; cigarette packets carry the statutory warning 'Cigarette smoking is injurious to health'.
Liberalisation
The economic reforms aimed at liberating the Indian business and industry from all unnecessary controls and restrictions, signalling the end of the licence-permit-quota raj.
e.g. Abolishing licensing requirements in most industries, freedom in fixing prices of goods and services, and simplifying procedures for imports and exports.
Privatisation
The new set of economic reforms aimed at giving greater role to the private sector in the nation building process and a reduced role to the public sector, including disinvestment of public sector enterprises.
e.g. The government redefined the role of the public sector in the New Industrial Policy of 1991 and adopted the policy of planned disinvestments.
Globalisation
The integration of the various economies of the world leading towards the emergence of a cohesive global economy, involving increased interaction and interdependence among nations.
e.g. Free flow of goods, services, capital, information, and technology across nations; a truly global economy implies a boundaryless world.
Demonetisation
The government's announcement on November 8, 2016, that the two largest denomination notes, ₹500 and ₹1,000, were demonetised with immediate effect, ceasing to be legal tender except for a few specified purposes.
e.g. People had to deposit invalid currency in banks, and restrictions were placed on cash withdrawals.
Disinvestment
The transfer of public sector enterprises to the private sector, resulting in dilution of the government's stake in the public enterprise.
e.g. If government ownership is diluted beyond 51%, it results in transfer of ownership and management to the private sector.
How It Works
How Business Environment Affects a Business Enterprise
  1. Step 1: External forces (economic, social, political, technological, legal) exist outside the control of the business.
  2. Step 2: These forces can be specific (e.g., customers, suppliers) or general (e.g., social trends, political stability).
  3. Step 3: Changes in these forces create either opportunities (positive trends) or threats (negative trends) for the business.
  4. Step 4: The business must identify these opportunities and threats through environmental scanning.
  5. Step 5: The business then adapts its strategies, plans, and policies to cope with or exploit these changes.
  6. Step 6: Successful adaptation leads to improved performance and survival; failure to adapt leads to decline.
💡 Students often forget that the business cannot control the environment, only adapt to it. The environment is both a source of resources (inputs) and an outlet for outputs.
The Process of Liberalisation, Privatisation, and Globalisation (LPG) in India (1991 Reforms)
  1. Step 1: In 1991, India faced a serious foreign exchange crisis, high government deficit, and rising inflation.
  2. Step 2: The Government of India announced a New Industrial Policy in July 1991.
  3. Step 3: Liberalisation: The government reduced the number of industries under compulsory licensing to six, removed restrictions on expansion, and freed pricing of goods and services.
  4. Step 4: Privatisation: The role of the public sector was limited to only four industries of strategic importance; disinvestment was carried out in many public sector enterprises.
  5. Step 5: Globalisation: The government liberalised foreign capital policy, increased foreign equity participation (up to 100% FDI in many activities), and set up the Foreign Investment Promotion Board (FIPB).
  6. Step 6: These reforms led to increased competition, more demanding customers, rapid technological change, and a need for market orientation.
💡 Students often confuse the sequence: Liberalisation is about removing controls, Privatisation is about reducing the role of the public sector, and Globalisation is about integrating with the world economy. They are three distinct but simultaneous processes.
How Demonetisation Worked (2016)
  1. Step 1: On November 8, 2016, the government announced that ₹500 and ₹1,000 notes ceased to be legal tender.
  2. Step 2: 86% of the money in circulation became invalid.
  3. Step 3: People had to deposit the invalid currency in banks, with restrictions on cash withdrawals.
  4. Step 4: Cash holdings from declared income were readily exchanged; those with black money had to declare unaccounted wealth and pay taxes at a penalty rate.
  5. Step 5: The aim was to curb corruption, counterfeiting, illegal activities, and the accumulation of black money.
  6. Step 6: The process led to increased bank deposits, a rise in digital transactions, a decline in real estate prices, and an increase in tax collection.
💡 Students often think demonetisation was only about removing black money. Its features also include being a tax administration measure, channelizing savings into the formal financial system, and creating a less-cash economy.
Exam Traps — Don't Make These Mistakes
⚠ Confusing 'Specific Forces' with 'General Forces'
✗ Students write that 'competitors' are a general force because they affect all businesses.
→ Competitors are a specific force because they affect individual enterprises directly and immediately in their day-to-day working. General forces (like social or political conditions) affect all businesses indirectly.
✓ Competitors are a specific force because they directly impact a particular firm's market share and operations, whereas a change in the inflation rate is a general force affecting all businesses.
⚠ Mixing Up 'Opportunities' and 'Threats'
✗ Students write that 'entry of a new competitor' is an opportunity because it creates more competition.
→ Entry of a new competitor is a threat because it hinders a firm's performance by reducing its market share and profit margins. Opportunities are positive trends that help improve performance.
✓ Entry of a new competitor is a threat, as it can reduce the existing firm's market share. An opportunity would be a growing demand for a product due to rising disposable income.
⚠ Confusing 'Liberalisation' with 'Privatisation'
✗ Students write that 'disinvestment of public sector units' is an example of liberalisation.
→ Disinvestment is a feature of privatisation, which aims to reduce the role of the public sector. Liberalisation refers to removing controls and restrictions on business, such as abolishing licensing requirements.
✓ Disinvestment of public sector units is an example of privatisation. An example of liberalisation is the freedom given to businesses to fix the prices of their goods and services.
⚠ Thinking 'Business Environment' Includes Internal Factors
✗ Students write that 'the company's management style' is part of the business environment.
→ The business environment consists only of external forces outside the control of the enterprise. Internal factors like management style, company culture, and employee skills are part of the internal environment, not the business environment as defined in this chapter.
✓ The business environment includes only external forces such as economic, social, political, technological, and legal factors. Internal factors are not part of the business environment.
⚠ Forgetting the 'Inter-relatedness' of Dimensions
✗ Students treat each dimension (economic, social, etc.) as completely independent of each other.
→ The dimensions are closely inter-related. For example, increased life expectancy (social) and increased health awareness (social) have increased demand for health products (economic), which in turn changes people's lifestyles (social again).
✓ The dimensions of business environment are inter-related. For instance, technological advancements (technological environment) lead to new products, which influence consumer tastes (social environment) and create new economic opportunities (economic environment).
Compare & Contrast
Nature of impact on business enterprises
Specific Forces
General Forces
Specific forces (e.g., investors, customers, competitors, suppliers) affect individual enterprises directly and immediately in their day-to-day working, while general forces (e.g., social, political, legal, technological conditions) have an impact on all business enterprises and affect an individual firm only indirectly.
Objective of the economic reform
Liberalisation
Privatisation
Liberalisation aims to liberate industry from unnecessary controls and restrictions (e.g., abolishing licensing, freeing prices), while privatisation aims to give a greater role to the private sector and reduce the role of the public sector (e.g., disinvestment of public sector enterprises).
Impact on business performance
Opportunities
Threats
Opportunities are positive external trends or changes that help a firm improve its performance (e.g., rising demand for small cars), while threats are external trends or changes that hinder a firm's performance (e.g., entry of a new foreign competitor with substitutes).
Exam Focus
Marks pattern: This chapter typically appears with 2-3 MCQs (1 mark each), 1-2 Short Answer questions (3 marks each), and 1 Long Answer question (5-6 marks). Total weightage is approximately 10-12 marks.
Most asked: Meaning and features of business environment (totality, specific vs general, inter-relatedness, dynamic, uncertainty, complexity, relativity). · Importance of business environment (identifying opportunities and threats, first mover advantage, coping with changes, planning and policy, improving performance). · Dimensions of business environment (economic, social, technological, political, legal) with examples. · Economic environment in India: Liberalisation, Privatisation, and Globalisation (LPG) – features and impact. · Demonetisation – features and impact.
Don't skip: Long Answer question on the impact of Government policy changes (LPG) on business and industry (5-6 marks).; Short Answer question on the importance of business environment with examples (3 marks).; Question on features of business environment with examples (3 marks).; Question on dimensions of business environment (3-5 marks).
One-Line Revision (read aloud before the exam)
  1. Business environment is the sum total of all external individuals, institutions, and forces that affect a business but are beyond its control.
  2. The features of business environment are: totality of external forces, specific and general forces, inter-relatedness, dynamic nature, uncertainty, complexity, and relativity.
  3. Specific forces (investors, customers, competitors, suppliers) affect individual enterprises directly; general forces (social, political, legal, technological) affect all enterprises indirectly.
  4. Understanding business environment helps firms identify opportunities (first mover advantage) and threats (early warning signals).
  5. The five dimensions of business environment are economic, social, technological, political, and legal.
  6. Economic environment includes interest rates, inflation, disposable income, stock market indices, and the value of the rupee.
  7. Social environment includes customs, traditions, values, social trends, and society's expectations from business.
  8. Technological environment includes scientific improvements and innovations that provide new ways of producing goods and services.
  9. Political environment includes political stability, peace, and attitudes of government representatives towards business.
  10. Legal environment includes legislations, administrative orders, court judgments, and decisions of government agencies.
  11. Liberalisation means freeing business from unnecessary controls and restrictions, ending the licence-permit-quota raj.
  12. Privatisation means giving a greater role to the private sector and reducing the role of the public sector through disinvestment.
  13. Globalisation means integrating the Indian economy with the world economy through free flow of goods, capital, technology, and information.
  14. Demonetisation (2016) invalidated ₹500 and ₹1,000 notes to curb corruption, black money, and counterfeiting, and to promote a cashless economy.
  15. The impact of LPG on business includes increased competition, more demanding customers, rapid technological change, and need for market orientation.

MCQs — 10 Questions with Answers

Q1. Which of the following is NOT a feature of business environment?

  • A. It is dynamic and keeps changing constantly
  • B. It is completely under the control of business managers ✓
  • C. It is uncertain and difficult to predict future happenings
  • D. It includes both specific and general forces

Answer: B — Business environment is external and NOT under business control; business can only respond to it, not control it.

Q2. In the Dharamveer Kamboj case, the identification of women's work hazard in gooseberry processing is an example of which type of business environment analysis?

  • A. Political environment analysis
  • B. Social environment analysis ✓
  • C. Technological environment analysis
  • D. Economic environment analysis

Answer: B — The problem identified (worker health hazard and painful manual work) is a social issue related to quality of life and working conditions.

Q3. Which statement best explains why business environment is described as 'relative'?

  • A. Environment is same for all businesses in a country
  • B. Environment differs for different businesses, regions, and industries ✓
  • C. Environment only includes relative and not absolute factors
  • D. Environment changes are relative to government policies only

Answer: B — Relativity of business environment means it varies depending on the specific business type, location, and industry sector.

Q4. A smartphone manufacturer launches a new product, but it becomes obsolete due to rapid technological advancements by competitors. Which feature of business environment explains this?

  • A. Complexity of business environment
  • B. Uncertainty of business environment
  • C. Dynamic nature of business environment ✓
  • D. Specificity of business environment

Answer: C — The dynamic nature of business environment means it constantly changes, especially in technology sector, making products obsolete quickly.

Q5. The Government of India implemented GST in 2017. This is an example of which PESTLE component of business environment?

  • A. Political environment
  • B. Legal environment ✓
  • C. Economic environment
  • D. Social environment

Answer: B — GST is a legal policy change that affects how businesses report taxes and manage supply chains; it falls under legal environment.

Q6. A coffee shop owner observes that customers are increasingly preferring healthy organic coffee. To respond effectively, the owner must understand which of the following?

  • A. Only the economic forces affecting the business
  • B. Only the technological forces in the market
  • C. The inter-relatedness between social preferences, economic demand, and product innovation ✓
  • D. Only the political policies of the government

Answer: C — This scenario demonstrates inter-relatedness: social change (health awareness) drives economic change (demand) and requires technological/product response (sourcing organic beans).

Q7. Assertion: Competitors and suppliers are specific forces in business environment. Reason: Specific forces affect individual enterprises directly and immediately in their day-to-day working. Which of the following is correct?

  • A. Both assertion and reason are correct, and reason explains the assertion ✓
  • B. Both assertion and reason are correct, but reason does not explain the assertion
  • C. Assertion is correct, but reason is incorrect
  • D. Assertion is incorrect, but reason is correct

Answer: A — Competitors and suppliers are indeed specific forces (assertion correct) that directly impact daily operations of a firm (reason correct and explains it).

Q8. After 1991 Liberalisation, Privatisation, and Globalisation (LPG) reforms, Indian companies faced increased competition and were forced to upgrade technology. This demonstrates which feature of business environment?

  • A. Business environment is relative to each industry
  • B. Business environment includes both internal and external factors
  • C. Business environment is dynamic and firms must adapt to survive ✓
  • D. Business environment is fully controllable by business managers

Answer: C — The LPG reforms changed the business environment (external force), forcing companies to upgrade technology — illustrating that dynamic environment requires constant adaptation.

Q9. A textile manufacturer discovers that the 2016 demonetisation policy has reduced customer purchasing power and cash availability. Which type of force in the business environment does this represent?

  • A. A specific force because it affects only textile manufacturers
  • B. A general force because it affects all businesses in the economy ✓
  • C. A technological force because it involves digital payments
  • D. A social force because it involves consumer behaviour

Answer: B — Demonetisation is a general force (government policy affecting all firms indirectly) rather than specific force; it impacts entire economy, not one industry.

Q10. A company manufactures traditional plastic bags but observes increasing consumer demand for eco-friendly packaging. This environmental change creates both a threat to current business and an opportunity for innovation. According to SWOT analysis, the environmental factors (consumer preferences and sustainability demands) represent which element?

  • A. Strengths of the company
  • B. Weaknesses of the company
  • C. Opportunities and Threats in the external environment ✓
  • D. Internal competitive advantages

Answer: C — In SWOT analysis, external environmental factors like consumer preferences and market demands are Opportunities (green demand) and Threats (phasing out plastic) — not internal strengths or weaknesses.

Flashcards

What is business environment?

Sum total of all external individuals, institutions, and forces outside a business enterprise that may affect its performance.

Name two specific forces in business environment.

Competitors and suppliers (or customers and investors) — they affect individual enterprises directly and immediately.

What are general forces in business environment?

Social, political, legal, and technological conditions that affect all business enterprises indirectly.

Why is business environment called dynamic?

Because it keeps changing constantly in terms of technological improvements, consumer preferences, and new market competition.

What does 'uncertainty' mean in business environment context?

It is very difficult to predict future happenings, especially when environmental changes occur too frequently.

Give one example of how business environment is interconnected.

Increased health awareness (social) → demand for fat-free oils rises (economic) → new product innovation (technological).

What is the difference between specific and general forces?

Specific forces (competitors, suppliers) affect individual firms directly; general forces (political, legal, social) affect all firms indirectly.

What does 'relativity of business environment' mean?

Business environment is a relative concept — it differs for different businesses, regions, and industries.

Why is business environment complex?

Because it consists of numerous interrelated and dynamic conditions from different sources, making total impact hard to understand.

What was the main problem Dharamveer Kamboj identified in the gooseberry processing industry?

Manual grating on stone was painful and time-consuming, and available machines were too expensive for small-scale women self-help groups.

Important Board Questions

Define business environment. What do you mean by 'specific forces' and 'general forces' in business environment? Give one example of each. [2 marks]

Define as sum total of external forces; distinguish specific (competitors, suppliers) as direct impact vs general (political, social, legal) as indirect impact; provide real examples of each type.

Explain with examples how business environment is 'dynamic' and 'uncertain'. Why are these two features important for a business manager to understand? Give one relevant example from Indian business context (e.g., technology, fashion, or policy changes). [5 marks]

Dynamic = constantly changing (tech, consumer tastes, competition); Uncertain = unpredictable future; importance = managers must monitor and adapt strategies; use real example like 1991 LPG reforms, 2016 demonetisation, 2017 GST, or Dharamveer Kamboj innovation case.

Analyse the Dharamveer Kamboj case and identify at least three different elements of business environment (from PESTLE framework) that either created challenges or opportunities for his entrepreneurial venture. Explain how his success demonstrates the need for businesses to understand and respond to their environment. (Refer to all six features of business environment in your answer.) [6 marks]

Identify: Social (women's work hazard), Economic (affordability gap, small-scale business), Technological (no cost-effective machines); explain how his innovation responded to environmental gap; connect to all six features: totality (multiple factors combined), specific/general forces (women groups = specific market), inter-relatedness (social problem → economic opportunity → tech solution), dynamic (continuous prototype improvement), uncertainty (overheating problem = unpredictable), complexity (balancing cost, efficiency, portability), relativity (different for food processing sector); show how understanding environment led to business success.

Assertion-Reason Questions for Business Environment

Q1. Assertion (A):

Business environment consists only of economic factors that influence business operations.

Reason (R):

Economic conditions are the most important elements in determining business success.

Answer: D — A is false but R is true — The assertion is false because business environment includes social, political, technological, legal, and other forces—not only economic factors. The reason is also problematic because while economic factors are important, they are not the only determinants. According to the chapter, business environment is multidimensional and includes various types of forces.

Q2. Assertion (A):

Specific forces in business environment affect individual enterprises directly and immediately in their day-to-day working.

Reason (R):

Specific forces include customers, competitors, suppliers, and investors who interact directly with individual firms.

Answer: A — Both A and R are true, and R is the correct explanation of A — Both the assertion and reason are true, and the reason correctly explains why specific forces have immediate impact. The examples given (customers, competitors, suppliers, investors) are accurate specific forces that directly influence individual enterprises' operations.

Q3. Assertion (A):

Business environment is dynamic in nature.

Reason (R):

The political conditions of a country never change, making the environment stable and predictable.

Answer: C — A is true but R is false — The assertion is true—business environment continuously changes due to technological improvements, consumer preferences, and competitive shifts. However, the reason is false because political conditions do change, and moreover, the dynamic nature stems from multiple changing factors (not just political). The reason contradicts both the assertion and reality.

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Case-Based Questions (CBQ) for Business Environment

Case Study:

Rajesh Kumar owns a small textile manufacturing unit in Surat that produced traditional cotton fabrics. In 2015, when GST and other government policies changed, his production costs increased significantly. Simultaneously, imported synthetic fabrics from neighbouring countries became cheaper due to trade liberalization. Additionally, younger consumers' preferences shifted away from traditional cotton toward modern blended fabrics. Within two years, Rajesh's profit margins dropped from 20% to 8%, and three major customers shifted to competitors. However, he recognised these environmental changes and invested in new machinery to produce blended fabrics at lower costs, adapting his product portfolio to meet changing consumer demands.

Q1. Which specific forces of business environment directly affected Rajesh Kumar's textile business?

  • A. Only government policies and taxation
  • B. Customers, competitors (through imported products), and suppliers of raw materials ✓
  • C. Only social and cultural factors
  • D. Technological advancements in other countries only

Answer: B

Q2. How did the business environment demonstrate its 'inter-relatedness' feature in Rajesh's situation?

  • A. Government policies, international trade, and consumer preferences operated independently without any connection
  • B. Government policies, consumer preferences, and competitive forces were interconnected—policy changes affected costs, which connected to consumer choices and competitive position ✓
  • C. Only the technological environment was related to consumer choices
  • D. Inter-relatedness did not exist in this scenario

Answer: B

Q3. Rajesh's adaptation strategy of investing in new machinery to produce blended fabrics demonstrates his response to which feature of business environment?

  • A. Static and predictable environment
  • B. Uncertainty that makes planning impossible
  • C. Complexity that cannot be managed
  • D. Dynamic nature requiring continuous adaptation and innovation ✓

Answer: D

Q4. Which general force of business environment affected Rajesh's business alongside the specific forces?

  • A. Only his individual customer preferences
  • B. Only his direct competitors in Surat
  • C. Social and cultural environment representing broader changes in consumer tastes across markets ✓
  • D. Only supplier relationships in his local area

Answer: C

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Previous Year Questions (PYQ) for Business Environment

Real CBSE board exam questions from past papers — free to attempt.

CBSE 2026 · Set 66/2/1 · 1 mark

'Since business environment consists of numerous interrelated and dynamic conditions or forces which arise from different sources, it becomes difficult to comprehend at once what exactly constitutes a given environment.' The feature of business environment highlighted above is:

  • Relativity
  • Uncertainty
  • Complexity
  • Dynamic Nature

CBSE 2026 · Set 66/2/1 · 1 mark

Green-Eats is a start-up offering plant based meal kits. It gained popularity as more young consumers were becoming health conscious and awareness about environmental issues was increasing day-by-day. To promote sustainable eating, they collaborated with schools and colleges and organized workshops for them. Identify the element of business environment highlighted in the above case:

  • Economic Environment
  • Social Environment
  • Political Environment
  • Technological Environment

CBSE 2026 · Set 66/2/2 · 3 marks

State any three points of significance of Business Environment.

CBSE 2026 · Set 66/2/3 · 1 mark

'It is very difficult to predict future happenings, especially when environment changes are taking place too frequently.' The feature of business environment highlighted above is :

  • Relativity
  • Uncertainty
  • Complexity
  • Dynamic Nature

CBSE 2026 · Set 66/2/3 · 1 mark

Green-Eats is a start-up offering plant based meal kits. It gained popularity as more young consumers were becoming health conscious and awareness about environmental issues was increasing day-by-day. To promote sustainable eating, they collaborated with schools and colleges and organized workshops for them. Identify the element of business environment highlighted in the above case :

  • Economic Environment
  • Social Environment
  • Political Environment
  • Technological Environment

CBSE 2026 · Set 66/1/1 · 1 mark

'Business environment keeps on changing whether in terms of technological improvement, shifts in consumer preferences or entry of new competitors in the market.' The feature of business environment highlighted in the above statement is:

  • Totality of external forces
  • Complexity
  • Dynamic nature
  • Relativity

CBSE 2026 · Set 66/1/1 · 3 marks

State any three features of 'Demonetisation'.

CBSE 2026 · Set 66/1/3 · 1 mark

Business environment keeps on changing whether in terms of technological improvement, shifts in consumer preferences or entry of new competitors in the market. The feature of business environment highlighted in the above statement is:

  • Totality of external forces
  • Complexity
  • Dynamic nature
  • Relativity

CBSE 2026 · Set 66/1/3 · 1 mark

Read the following statements carefully: Statement – I: Consumers should get together and form themselves into consumer associations for protection and promotion of their interests. Statement – II: The Consumer Protection Act provides for setting up a two-tier enforcement machinery for the redressal of consumer grievances. With reference to given statements, choose the correct alternative from the following:

  • Both the statements are true.
  • Both the statements are false.
  • Statement I is true, Statement II is false.
  • Statement I is false, Statement II is true.

CBSE 2026 · Set 66/1/3 · 1 mark

Ritika wanted to buy a new washing machine. She visited 'Elec Duniya', a large electronics store. She saw there many different brands and models on display like KM, Neo, Unipool, INH etc. The salesperson at the store explained the differences in quality, brand reputation and prices of different washing machines. Ritika could now compare fully automatic, semi-automatic, top load and front load washing machines. The salesperson encouraged her to take her time, check different brands and resolve her queries. Ritika also went to another shop nearby to compare prices and features of different washing machines. After comparing all the available options, Ritika chose a 'Neo' front load washing machine because it offered the best features within her budget. The consumer right exercised by Ritika in the above case is:

  • Right to be heard
  • Right to be assured
  • Right to consumer education
  • Right to seek redressal

CBSE 2026 · Set 66/1/3 · 1 mark

Ravi purchased gold jewellery from a reputed jewellery store. He ensured that the jewellery had a hallmark which confirm its purity and authenticity. To avoid paying goods and services tax (GST) he asked the salesperson to write the gold weight and making charges on a slip of paper and hand over it to him. Which of the following responsibilities of a consumer was not fulfilled by Ravi while purchasing jewellery?

  • Be aware about various goods and services available in the market so that an intelligent and wise choice can be made.
  • Ask for a cash memo on purchase of goods and services.
  • Buy only standardized goods as they provide quality assurance.
  • Assert yourself to ensure that you get a fair deal.

CBSE 2026 · Set 66/1/3 · 1 mark

Read the following statements – Assertion (A) and Reason (R): Assertion (A): Many enlightened business firms have set up their own consumer service and grievance cells. Reason (R): The consumer has a right to file a complaint and to be heard in case of dissatisfaction with a good or service. Choose the correct alternative from the alternatives given below:

  • Both Assertion (A) and Reason (R) are false.
  • Assertion (A) is false and Reason (R) is true.
  • Both Assertion (A) and Reason (R) are true, but Reason (R) is not the correct explanation of Assertion (A).
  • Both Assertion (A) and Reason (R) are true and Reason (R) is the correct explanation of Assertion (A).

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Class 12 Business Studies Previous Year Questions, Chapter-wise

All 924 CBSE board questions from 2022–2026, sorted by chapter and question type. Free PDF download.

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