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International Business

NCERT Class 11 · Business Studies Based on NCERT Class 11 Business Studies textbook · Free CBSE study kit

Chapter Notes

INTERNATIONAL BUSINESS - COMPREHENSIVE CHAPTER NOTES

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11.1 INTRODUCTION TO INTERNATIONAL BUSINESS

**Definition of International Business:**

International business refers to **business activities and transactions that take place across national boundaries**. It encompasses manufacturing, trade, and all commercial activities that occur beyond the geographical limits of a single country.

**Key Difference:**

  • **Domestic/Internal Business**: Business transactions within geographical boundaries of one nation
  • **International/External Business**: Manufacturing and trade beyond the boundaries of one's own country
  • **Meaning and Scope:**

    International business involves:

  • **International movements of goods and services** across borders
  • **Movement of capital, personnel, technology, and intellectual property** (patents, trademarks, know-how, copyrights)
  • Trade in services including international travel, tourism, transportation, communication, banking, warehousing, distribution, and advertising
  • **Foreign direct investments** and overseas production of goods and services
  • **Exam Point**: International business is **NOT limited to international trade alone** — it is a broader term encompassing both trade and production of goods/services across frontiers.

    **Historical Context (India's Globalisation):**

  • India faced severe debt trap and balance of payment crisis in 1991
  • IMF provided funds with condition of structural economic reforms
  • This forced India to liberalise economic policies
  • Result: India integrating with world economy through increased foreign investments and multinational corporations (MNCs)
  • ---

    11.1.2 REASONS FOR INTERNATIONAL BUSINESS

    **Fundamental Reason:**

    Countries cannot produce equally well or cheaply all that they need due to **unequal distribution of natural resources and differences in productivity levels**.

    **Key Factors Creating Need for International Business:**

    1. **Unequal Distribution of Natural Resources**: Different countries possess different quantities and qualities of raw materials

    2. **Differences in Factor Availability**:

  • Labour availability and productivity differ
  • Capital availability varies
  • Raw material sources differ
  • Technology and expertise vary
  • 3. **Variations in Production Costs**: Due to socio-economic, geographical, and political differences

    4. **Principle of Geographical Specialisation**:

  • Each country specialises in producing goods it can produce most **effectively and efficiently**
  • Each country imports goods it cannot produce cost-effectively
  • Example: India — West Bengal specialises in jute products; Mumbai and Maharashtra in cotton textiles
  • 5. **International Division of Labour**:

  • **Developing countries (labour-abundant)** — specialise in labour-intensive products like garments
  • **Developed countries (capital and technology-rich)** — specialise in capital and technology-intensive products like textile machinery
  • Example: Labour-rich Asian countries export garments; developed nations export machinery
  • **Firm-Level Reasons for International Business:**

  • **Import cheaper goods** available at lower prices in other countries
  • **Export goods** to countries offering better prices
  • **Capture new markets** for growth
  • **Achieve economies of scale**
  • **Reduce production costs** by locating near raw materials or low-cost labour
  • ---

    11.1.3 INTERNATIONAL BUSINESS VS. DOMESTIC BUSINESS

    International business is **significantly more complex** than domestic business due to variations in political, social, cultural, and economic environments across countries.

    KEY DIFFERENCES TABLE:

    | ASPECT | DOMESTIC BUSINESS | INTERNATIONAL BUSINESS |

    |--------|-------------------|------------------------|

    | **Buyers & Sellers** | Same nationality; easier communication | Different nationalities; language and cultural barriers |

    | **Stakeholders** | Single country origin; consistent values | Multi-country stakeholders; diverse values and aspirations |

    | **Factor Mobility** | Free movement of labour and capital | Restricted movement due to legal, cultural, and economic barriers |

    | **Customer Base** | Relatively homogeneous tastes | Heterogeneous tastes across countries; different preferences |

    | **Business Practices** | Uniform systems and customs | Different systems, customs, and practices |

    | **Political Environment** | Familiar and predictable | Unfamiliar; requires ongoing monitoring; political risks |

    | **Regulations** | Uniform laws and policies | Different tariffs, taxation, quotas, subsidies |

    | **Currency** | Single currency used | Multiple currencies; exchange rate fluctuations |

    DETAILED DIFFERENCES:

    **(i) Nationality of Buyers and Sellers:**

  • Domestic: Both parties from same country → easier understanding
  • International: Different countries → language barriers, different attitudes, social customs, business goals
  • **Example**: Indian exporter selling to US buyer requires understanding US business culture, communication style, contract laws
  • **(ii) Nationality of Stakeholders:**

  • Includes employees, suppliers, shareholders, public
  • International firms must accommodate **diverse value systems and behavioural patterns**
  • **Example**: MNC managing workforce across India, UK, and Australia must adapt to different labour laws, work culture expectations
  • **(iii) Mobility of Factors of Production:**

  • Less mobility between countries than within
  • Restrictions include: legal barriers, visa issues, language differences, climatic conditions
  • Labour faces adjustment challenges to climate, economy, and socio-cultural conditions
  • **Example**: Indian skilled worker moving to Germany faces visa restrictions and cultural adjustment
  • **(iv) Customer Heterogeneity Across Markets:**

  • Customers differ in **socio-cultural background, tastes, languages, beliefs, customs, attitudes**
  • **Example 1**: China — bicycles preferred; Japan — motorcycles preferred
  • **Example 2**: India — right-hand driven cars; USA — left-hand steering
  • **Example 3**: US consumers replace TV/durables every 2-3 years; Indian consumers retain products until worn out
  • Requires **product customisation and strategy modification** for each country
  • **(v) Differences in Business Systems and Practices:**

  • Socio-economic development levels differ
  • Economic infrastructure quality varies
  • Market support services differ
  • Business customs vary due to historical and cultural factors
  • **Requires adaptation** of production, finance, HR, and marketing plans
  • **(vi) Political System and Risks:**

  • Political environment differs country-to-country: government type, ideology, political party system
  • **Political Risks**: Government instability, nationalisation, policy changes, war, civil unrest
  • Nations favour domestic products over foreign (protectionism)
  • Requires **ongoing political monitoring and risk management**
  • **Example**: Brexit created regulatory changes for UK-EU business; Venezuelan political instability deterred foreign investments
  • **(vii) Business Regulations and Policies:**

  • Each country has **different laws, regulations, economic policies**
  • Differences in: tariff policies, taxation, import quotas, subsidies, controls
  • Often **discriminate against foreign products, services, capital**
  • **Example**: India's FDI policy restricts foreign ownership in certain sectors; different GST rates vs international tax systems
  • **(viii) Currency Used in Business Transactions:**

  • International business involves **multiple currencies**
  • **Exchange rate** (price of one currency relative to another) constantly fluctuates
  • Creates challenges:
  • Difficulty in fixing product prices
  • Foreign exchange risks (currency depreciation)
  • Need for hedging strategies
  • **Example**: Indian exporter selling $1 million to USA; rupee depreciation from ₹75/$ to ₹80/$ reduces revenue when converted
  • **Box B Learning**: **Firms must be cognisant of environmental differences** — not just aware, but actively responsive through:

  • Product adaptation (affordable products for developing nations; premium quality for developed nations)
  • Marketing strategy customisation
  • Pricing adjustments based on purchasing power parity
  • Communication style modification
  • ---

    11.1.4 SCOPE OF INTERNATIONAL BUSINESS

    International business scope extends beyond merchandise trade to diverse operations:

    (i) MERCHANDISE EXPORTS AND IMPORTS

    **Definition**:

  • **Merchandise** = tangible goods that can be seen, touched, and physically transported
  • **Exports** = selling domestic goods to foreign countries
  • **Imports** = purchasing foreign goods for domestic consumption
  • **Characteristics:**

  • Most visible and traditional form of international business
  • Historically most important component
  • Involves physical movement of goods across borders
  • Requires customs documentation, tariffs, inspection
  • **Examples:**

  • India exports **automobiles, pharmaceuticals, software services, garments, gems, jewellery** to global markets
  • India imports **crude oil, electronic goods, machinery, fertilisers** from other countries
  • **Flow**: Domestic Producer → Export Documentation → Customs → Foreign Port → Importer → End Consumer

    ---

    (ii) INTERNATIONAL TRADE IN SERVICES

    **Definition**: Exchange of **intangible services across national boundaries** without physical movement of goods

    **Major Service Categories:**

    1. **Travel and Tourism Services**

  • International travel by citizens for business, leisure, medical tourism
  • **Example**: Indians visiting Switzerland for holidays; Medical tourism from USA to India for surgeries
  • 2. **Transportation Services**

  • International shipping, airline services, cargo movement
  • **Example**: Shipping Indian textiles to USA via maritime routes; Air freight of perishables
  • 3. **Communication Services**

  • International telecommunications, internet services, postal services
  • **Example**: International phone calls, cross-border data transmission, email services
  • 4. **Banking and Financial Services**

  • International banking, currency exchange, loans, investment services
  • **Example**: ICICI Bank providing international remittance services; Overseas investment in Indian stock markets
  • 5. **Warehousing and Distribution Services**

  • Storing goods in foreign countries, managing supply chains
  • **Example**: Amazon warehouses in UK storing goods for European distribution
  • 6. **Advertising and Marketing Services**

  • International advertising campaigns, market research
  • **Example**: Coca-Cola's global advertising campaigns across countries
  • 7. **Professional Services**

  • Legal, accounting, consulting, engineering services across borders
  • **Example**: Indian IT consulting firms providing services to US companies
  • **Growth Trend**: International services trade has **considerably grown** and now forms substantial component of international business

    ---

    (iii) FOREIGN DIRECT INVESTMENT (FDI) AND FOREIGN PORTFOLIO INVESTMENT

    **Definition**: **Foreign Direct Investment** = Investment in productive assets (factories, machinery, land) in foreign countries with aim of producing goods/services

    **Characteristics:**

  • Involves actual **ownership and control** of foreign operations
  • Long-term investment orientation
  • Risk-sharing with foreign partners or full ownership
  • **Example**: Maruti Suzuki's manufacturing plant in India (Japanese FDI); Tata Motors' car manufacturing in UK
  • **Benefits to Recipient Country:**

  • Employment creation
  • Technology transfer
  • Capital inflow
  • Skill development
  • Infrastructure development
  • **Foreign Portfolio Investment**: Investment in stocks, bonds, securities without management control

  • **Example**: Foreign investor buying shares of Reliance Industries without management role
  • ---

    (iv) OVERSEAS PRODUCTION AND MANUFACTURING

    **Definition**: **Establishing manufacturing plants or production facilities in foreign countries** to produce goods and services locally

    **Reasons for Overseas Production:**

    1. **Cost Reduction**: Lower labour costs in developing countries

    2. **Proximity to Customers**: Serving customers more effectively at lower transportation costs

    3. **Raw Material Access**: Locating near natural resources

    4. **Market Access**: Overcoming tariff barriers through local production

    5. **Skilled Labour Access**: Accessing specialised workforce

    **Example**:

  • Toyota producing cars in India → saves transportation costs, enters growing market
  • Nokia manufacturing phones in China → leverage low labour costs
  • **Methods:**

  • Wholly-owned subsidiaries
  • Joint ventures with local partners
  • Contract manufacturing arrangements
  • ---

    11.2 FORMS OF INTERNATIONAL BUSINESS ENTRY

    (A) EXPORTING

    **Definition**: Producing goods/services domestically and selling them in foreign markets

    **Types:**

    1. **Indirect Exporting**

  • **Definition**: Exporting through **intermediaries** who specialise in exporting
  • **Intermediaries Include**: Export houses, export trading companies, merchant exporters
  • **Advantages**:
  • No direct involvement in export process
  • Lower investment and risk
  • Intermediary handles documentation, customs, logistics
  • Suitable for small businesses with limited resources
  • **Disadvantages**:
  • Lower profit margins (intermediary takes commission)
  • Reduced control over product presentation and customer relations
  • Limited market feedback
  • **Example**: Small Indian food company selling to export house which handles international sales
  • 2. **Direct Exporting**

  • **Definition**: Exporter **directly contacts foreign buyers** and exports products
  • **Advantages**:
  • Higher profit margins (no intermediary)
  • Direct customer relationships and feedback
  • Better market understanding and control
  • Brand building in foreign market
  • **Disadvantages**:
  • Higher investment required (export infrastructure, documentation)
  • Greater risk exposure
  • Need for export expertise
  • Complex logistics and customs procedures
  • **Example**: Mr. Manchanda directly identifying and contacting overseas customers in South-East Asia
  • **Advantages of Exporting:**

  • **Low investment** compared to overseas production
  • **Risk minimisation** — limited foreign exposure
  • **Market testing** — understand foreign demand before major investment
  • **Flexibility** — can increase/decrease export volumes
  • **Utilise domestic capacity** — full utilisation of manufacturing capacity
  • **Foreign exchange earnings** — valuable for country's balance of payments
  • **Disadvantages:**

  • **Tariff barriers** — import duties increase product cost
  • **Non-tariff barriers** — quotas, licensing restrictions
  • **Transportation costs** — high for bulky, low-value goods
  • **Quality issues** — long transit times may damage products
  • **Exchange rate risks** — currency fluctuations affect profitability
  • **Limited market control** — reduced influence on product positioning
  • ---

    (B) LICENSING AND FRANCHISING

    **1. LICENSING**

    **Definition**: **Agreement where licensor (foreign company) grants licensee (domestic firm) right to use technology, patents, brand names, know-how** in exchange for royalty payments

    **How It Works:**

  • Licensor grants **intellectual property rights**
  • Licensee pays **royalty** (percentage of sales revenue)
  • Licensee manufactures and sells products using licensor's technology/brand
  • Licensor retains ownership; licensee gains operational rights
  • **Example**: Indian pharmaceutical company licensed to manufacture **Viagra-equivalent generic drug** using Pfizer's patent (after patent expiry) by paying royalties

    **Advantages for Licensor:**

  • **Rapid market entry** without capital investment
  • **Low risk** — licensee invests capital
  • **Revenue generation** through royalties
  • **Technology/brand promotion** globally
  • **Disadvantages for Licensor:**

  • **Loss of control** over product quality and marketing
  • **Royalty limitations** — income capped by agreement
  • **Competitive risk** — licensee may become competitor after agreement ends
  • **Quality concerns** — licensee may damage brand reputation
  • **Advantages for Licensee:**

  • **Access to proven technology** without R&D investment
  • **Reduced risk** — using established brand/technology
  • **Quick market entry** — established products/processes
  • **Disadvantages for Licensee:**

  • **Limited control** over pricing and marketing
  • **Ongoing royalty payments** reduce profitability
  • **Dependence on licensor** for updates and technical support
  • ---

    **2. FRANCHISING**

    **Definition**: **Agreement where franchisor (parent company) grants franchisee (independent operator) right to use brand name, business model, operational systems** in exchange for franchise fee and royalties

    **How It Works:**

  • Franchisor provides: brand name, operational systems, training, quality control
  • Franchisee invests capital, operates business using franchisor's model
  • Franchisee pays: initial franchise fee + ongoing royalties + advertising contributions
  • Franchisor maintains control through quality standards and operational guidelines
  • **Key Difference from Licensing**: Franchising is **more comprehensive** — includes entire business model, not just technology

    **Example**:

  • **McDonald's franchising model** — franchisee opens McDonald's outlet using company's brand, menu, procedures, training systems
  • **Domino's Pizza in India** — franchisees operate stores following Domino's global standards
  • **Advantages of Franchising:**

    **For Franchisor:**

  • **Rapid expansion** without capital investment
  • **Lower risk** — franchisee invests and operates
  • **Standardised operations** — maintain brand consistency globally
  • **Continuous revenue** through royalties and fees
  • **Local market expertise** — franchisee understands local market
  • **For Franchisee:**

  • **Established brand** — immediate market recognition
  • **Proven business model** — reduced failure risk
  • **Training and support** — franchisor provides continuous assistance
  • **Purchasing power** — bulk buying discounts through franchisor
  • **Marketing support** — national/global advertising
  • **Disadvantages for Franchisor:**

  • **Quality control challenges** — franchisee may not maintain standards
  • **Brand damage risk** — poor franchisee performance affects brand
  • **Complex management** — monitoring multiple franchisees
  • **Limited revenue** compared to wholly-owned operations
  • **Disadvantages for Franchisee:**

  • **High initial investment** — franchise fees are substantial
  • **Ongoing royalties** — continuous payment burden
  • **Limited control** — must follow franchisor's procedures
  • **Dependence on franchisor** — cannot independently modify business model
  • **Conflict risk** — disputes with franchisor over operations
  • ---

    (C) JOINT VENTURES

    **Definition**: **Agreement between two or more companies (domestic and foreign) to establish and operate a new business entity** with shared ownership, management, and profits/losses

    **Key Features:**

  • **Shared ownership** — both parties hold equity stakes
  • **Shared control** — joint decision-making in management
  • **Shared risks and profits** — both gain/lose based on performance
  • **Legal entity** — creates new separate company
  • **Time-limited** — usually for specific period or project
  • **How It Works:**

    1. Indian company + Foreign company = Joint Venture Company

    2. Each contributes capital, technology, market knowledge

    3. JV board manages operations with both companies represented

    4. Profits divided as per ownership stake

    **Example**:

  • **Maruti Suzuki** — Suzuki Motor Corporation (Japan) + Government of India (now Bharat Petroleum, public shareholders)
  • **Hero Honda** (now Hero MotoCorp) — Hero Cycles (India) + Honda Motors (Japan) for motorcycle manufacturing
  • **Advantages of Joint Ventures:**

    **For Foreign Company (Investor):**

  • **Market entry** through local partner knowledge
  • **Reduced investment** — shared capital requirement
  • **Risk sharing** — divided among partners
  • **Government approval easier** — local partner has connections
  • **Technology transfer** — access to local adaptation expertise
  • **For Domestic Company (Local Partner):**

  • **Foreign capital and technology** — access to advanced resources
  • **Management expertise** — learning from foreign partner
  • **Market expansion** — entering international markets
  • **Technology upgrade** — modern manufacturing/processes
  • **Risk sharing** — reduced financial burden
  • **General Advantages:**

  • **Synergy** — combined strengths of both companies
  • **Market knowledge** — local partner understands regulations, culture
  • **Cost efficiency** — shared infrastructure and resources
  • **Innovation** — combining different expertise
  • **Disadvantages of Joint Ventures:**

  • **Conflict of interest** — different business philosophies, profit expectations
  • **Shared control issues** — slower decision-making, deadlock possibilities
  • **Profit sharing** — reduced individual company returns
  • **Management complexity** — dual reporting structures
  • **Communication challenges** — language and cultural differences
  • **Partner dependence** — cannot act independently
  • **Technology leakage risk** — proprietary information shared with partner
  • **Exit difficulties** — complex dissolution procedures
  • ---

    (D) WHOLLY-OWNED SUBSIDIARIES / FOREIGN SUBSIDIARIES

    **Definition**: **Establishment of manufacturing plant or business operation in foreign country with 100% ownership and control** by parent company

    **How It Works:**

  • Parent company establishes new entity in foreign country
  • 100% equity ownership by parent company
  • Parent controls all operations, strategic decisions, profit remittance
  • Local management operates on parent's directives
  • **Example**:

  • **Tata Motors UK** — wholly-owned subsidiary manufacturing engines in Britain
  • **IBM India** — wholly-owned subsidiary operating IBM offices and services in India
  • **Mr. Manchanda's son's suggestion** — setting up fully owned factory in Bangkok for South-East Asia operations
  • **Advantages of Wholly-Owned Subsidiaries:**

    **Strategic Control:**

  • **100% control** over operations, product quality, pricing, distribution
  • **Strategic flexibility** — can modify strategy without partner approval
  • **Protection of technology** — proprietary information remains within company
  • **Consistent brand image** — maintain global standards without compromise
  • **Operational Benefits:**

  • **Full profit retention** — no profit sharing with partners
  • **Operational efficiency** — streamlined decision-making
  • **Faster decision-making** — no need for partner consultation
  • **Independent market strategy** — customise for specific market
  • **Long-term Benefits:**

  • **Long-term investment** — commitment to foreign market
  • **Gradual market expansion** — build presence systematically
  • **Knowledge accumulation** — develop local market expertise
  • **Local workforce development** — train and develop local talent
  • **Disadvantages of Wholly-Owned Subsidiaries:**

    **Financial Burden:**

  • **High capital investment required** — 100% funding responsibility
  • **Significant financial risk** — full exposure to market losses
  • **Long payback period** — return on investment takes years
  • **Currency risks** — entire investment exposed to exchange rate fluctuations
  • **Operational Challenges:**

  • **Complex management** — distance and time zone challenges
  • **Regulatory compliance** — full responsibility for foreign laws
  • **Local resistance** — concerns about foreign ownership
  • **Government restrictions** — some countries limit foreign ownership
  • **Staffing challenges** — recruiting and managing local workforce
  • **Infrastructure investment** — must build entire facility and operations
  • **Market Risks:**

  • **Market entry risks** — expensive way to test new markets
  • **Political risks** — government policies, nationalisation, instability
  • **Cultural integration challenges** — understanding local business culture
  • ---

    11.3 DOCUMENTS REQUIRED FOR IMPORT AND EXPORT

    International business requires extensive documentation for customs clearance, quality assurance, and legal compliance.

    EXPORT DOCUMENTS

    **1. COMMERCIAL INVOICE**

  • **Definition**: Document issued by **exporter listing goods sold, quantities, prices, terms of payment**
  • **Purpose**: Essential for customs clearance and billing
  • **Required Information**: Description of goods, unit prices, total amount, payment terms, exporter details, consignee details
  • **Example**: Indian textile exporter issuing invoice to US buyer for ₹50 lakhs
  • **2. BILL OF LADING (B/L)**

  • **Definition**: **Document issued by shipping company proving receipt of goods and commitment to deliver**
  • **Purpose**: Acts as receipt, evidence of shipment, and title document
  • **Types**:
  • Straight Bill of Lading (non-negotiable)
  • Bearer Bill of Lading (negotiable — can be transferred)
  • **Contains**: Ship name, voyage number, loading port, discharge port, goods description, quantity, shipping date
  • **3. BILL OF EXCHANGE**

  • **Definition**: **Document representing exporter's claim for payment from buyer** at specified future date
  • **Purpose**: Ensures exporter receives payment; buyer gets credit period
  • **Parties**: Drawer (exporter), Drawee (importer), Payee (often bank)
  • **Conditions**: Sight (immediate payment) or Usance (payment after period) bills
  • **4. PACKING LIST**

  • **Definition**: **Detailed list of contents, quantities, weight of goods in each package**
  • **Purpose**: Helps importer verify shipment contents; important for customs
  • **Details**: Item descriptions, quantities, weights, box numbers, marks
  • **5. CERTIFICATE OF ORIGIN**

  • **Definition**: **Official document certifying goods manufactured in exporter's country**
  • **Purpose**: Proves origin for tariff classification and preferential trade agreements
  • **Issuer**: Chamber of Commerce or government authority
  • **Example**: Certificate proving Indian textiles are made in India (relevant for India-US FTA benefits)
  • **6. INSPECTION CERTIFICATE**

  • **Definition**: **Certificate issued by third-party inspector certifying goods quality and specification compliance**
  • **Purpose**: Assures buyer of quality before shipment
  • **Issued By**: Approved inspection agencies (like SGS, Bureau Veritas)
  • **Example**: Pharmaceutical products inspected for quality standards before export
  • **7. INSURANCE CERTIFICATE**

  • **Definition**: **Document issued by insurance company confirming goods insurance during transit**
  • **Purpose**: Protects against loss/damage during shipment
  • **Coverage**: Typically includes war risks, natural disasters, theft
  • **Example**: Indian exporter insuring goods shipment against maritime risks
  • **8. LETTER OF CREDIT (L/C)**

  • **Definition**: **Bank guarantee issued by importer's bank assuring exporter of payment** if documents presented properly
  • **Purpose**: Guarantees exporter receives payment; reduces payment risk
  • **Process**:
  • Importer applies to bank for L/C
  • Bank issues L/C guaranteeing payment
  • Exporter ships goods against L/C
  • Exporter submits documents to bank
  • Bank verifies and pays exporter
  • Bank recovers from importer
  • **Example**: US buyer's bank issuing L/C guaranteeing payment for Indian auto parts
  • **9. EXPORT LICENSE**

  • **Definition**: **Government permission to export specific goods** (if restricted)
  • **Purpose**: Controls export of sensitive materials (defence, dangerous goods, cultural items)
  • **Required For**: Arms, nuclear materials, restricted chemicals, certain technologies
  • **10. CUSTOMS DECLARATION**

  • **Definition**: **Statement filed with customs declaring goods details, value, tariff classification**
  • **Purpose**: Government control and tariff collection
  • **Details**: Item descriptions, HSN codes, declared values, exporter/importer details
  • ---

    IMPORT DOCUMENTS

    **1. PURCHASE ORDER (P/O)**

  • **Definition**: **Buyer's formal order specifying goods, quantities, prices, delivery terms**
  • **Purpose**: Legally binding commitment to purchase
  • **2. PROFORMA INVOICE**

  • **Definition**: **Preliminary invoice sent before actual shipment** with estimated costs
  • **Purpose**: Buyer arranges payment; seller prepares goods
  • **3. BILL OF LADING (Same as Export)**

  • **Purpose for Importer**: Proves title to goods; essential for customs clearance
  • **4. IMPORT LICENSE**

  • **Definition**: **Government permission to import specific goods**
  • **Purpose**: Controls import of restricted items, protects domestic industry
  • **Example**: India requires import licenses for certain agricultural products, defence items
  • **5. CUSTOMS DUTY ASSESSMENT**

  • **Definition**: **Government assessment of duty payable on imported goods**
  • **Based On**: Goods value, tariff classification, country of origin
  • **6. INSPECTION REPORTS**

  • **Definition**: **Inspection certifying goods meet quality standards**
  • **Purpose**: Quality assurance before customs clearance
  • **7. PHYTOSANITARY CERTIFICATE** (for agricultural products)

  • **Definition**: **Certificate confirming agricultural goods are disease-free**
  • **Purpose**: Health and safety compliance for food/plant products
  • ---

    11.4 INCENTIVES AND SCHEMES FOR INTERNATIONAL BUSINESS

    Governments provide incentives to encourage exports and foreign investments.

    EXPORT INCENTIVES

    **1. EXPORT SUBSIDY**

  • **Definition**: **Financial assistance provided by government to reduce export prices**
  • **Purpose**: Make products more competitive in international markets
  • **Example**: Government cash incentive of 5% on export value
  • **WTO Compliance**: Many countries restricting subsidies due to WTO rules
  • **2. DUTY DRAWBACK**

  • **Definition**: **Refund of customs duties paid on imported raw materials** used in exported goods
  • **Purpose**: Prevent double taxation; reduce export costs
  • **Example**: Indian exporter importing raw materials @ 10% duty, then exporting finished product — duty refunded on exported portion
  • **Benefit**: Competitive pricing in international markets
  • **3. BOND LICENSING**

  • **Definition**: **Permission to import raw materials without paying customs duty** against bond/guarantee for export obligation**
  • **Purpose**: Reduce working capital requirement; encourage export-oriented industries
  • **Example**: Export-oriented unit importing machinery without duty if commits to export minimum quantity
  • **4. SPECIAL ECONOMIC ZONES (SEZs)**

  • **Definition**: **Designated geographical areas with special tax, customs, labour benefits** for export-oriented units
  • **Incentives Provided**:
  • Income tax exemptions (5-15 years)
  • Duty-free import of capital goods and raw materials
  • Relaxed labour laws
  • Quick customs clearance
  • **Example**: SEEPZ in Mumbai, Cochin SEZ — units get duty exemptions and fast clearance
  • **Purpose**: Encourage exports and foreign investment
  • **5. EXPORT CREDIT GUARANTEE**

  • **Definition**: **Insurance coverage guaranteeing exporter payment** if importer defaults
  • **Provider**: Government agencies (like ECGC in India)
  • **Benefit**: Reduces export risk; encourages sales to risky countries
  • **Example**: Exporting to politically unstable countries with credit guarantee
  • **6. CONCESSIONAL FINANCING**

  • **Definition**: **Loans at below-market interest rates** for export-related activities
  • **Purpose**: Reduce borrowing costs for exporting firms
  • **Example**: EXIM Bank providing 7% interest loans vs. market 12% for export machinery
  • **7. TAX EXEMPTIONS/DEDUCTIONS**

  • **Definition**: **Tax benefits for export income**
  • **Example**: Export profit exemption, deduction for export promotion expenses
  • ---

    FOREIGN INVESTMENT INCENTIVES

    **1. TAX HOLIDAYS**

  • **Definition**: **Income tax exemption for specified period** (usually 5-10 years)
  • **Purpose**: Attract FDI by reducing tax burden
  • **Example**: FDI in manufacturing gets 10-year tax holiday
  • **2. ACCELERATED DEPRECIATION**

  • **Definition**: **Faster depreciation of assets** allowing greater tax deductions
  • **Purpose**: Reduce tax liability; encourage capital investment
  • **Example**: Equipment depreciating 50% yearly vs. 10% standard rate
  • **3. REDUCED TARIFFS**

  • **Definition**: **Lower import duties on capital goods and raw materials** for FDI units
  • **Purpose**: Reduce import costs; improve competitiveness
  • **Example**: FDI manufacturing units importing machinery at 0% duty vs. 15% standard
  • **4. INFRASTRUCTURE SUBSIDIES**

  • **Definition**: **Government provision of subsidised infrastructure** (ports, roads, electricity)
  • **Purpose**: Reduce FDI operational costs
  • **Example**: Special roads, water supply, electricity at subsidised rates in industrial parks
  • **5. REPATRIATION OF PROFITS**

  • **Definition**: **Permission to transfer profits from foreign subsidiary to parent company**
  • **Purpose**: Assure FDI firms can take earnings home
  • **Restrictions**: Some countries limit repatriation to control capital flight
  • **6. INVESTMENT GUARANTEES**

  • **Definition**: **Government guarantee against nationalisation or unfair expropriation**
  • **Purpose**: Reduce political risk for FDI
  • **Example**: Government guarantee in contracts that factories won't be seized
  • **7. SPECIAL INDUSTRIAL ZONES**

  • **Definition**: Industrial parks with **specially designed infrastructure and incentives**
  • **Example**: FIPB (Foreign Investment Promotion Board) designated zones with special benefits
  • ---

    11.5 ORGANISATIONS PROMOTING INTERNATIONAL BUSINESS

    Various domestic and international organisations support and promote international business.

    DOMESTIC ORGANISATIONS

    **1. MINISTRY OF COMMERCE AND INDUSTRY (Government of India)**

  • **Role**:
  • Frame international trade policies
  • Negotiate trade agreements with other countries
  • Regulate import-export through tariffs and quotas
  • Grant export/import licenses
  • **Function**: Primary policy-making body for international business
  • **2. DIRECTORATE GENERAL OF FOREIGN TRADE (DGFT)**

  • **Role**:
  • Administer export-import policy
  • Issue export/import licenses and exemptions
  • Maintain restricted/prohibited items lists
  • Monitor import-export statistics
  • **Example**: Issues licenses for exporting restricted items like defence equipment
  • **3. EXPORT-IMPORT BANK OF INDIA (EXIM BANK)**

  • **Role**:
  • Provide concessional financing for exporters
  • Offer export credit guarantees
  • Finance FDI by Indian companies
  • Technical assistance to exporters
  • **Example**: EXIM Bank providing loans for export machinery at 7% interest
  • **4. EXPORT CREDIT GUARANTEE CORPORATION (ECGC)**

  • **Role**:
  • Provide export credit insurance/guarantees
  • Cover risks of exporter non-payment by buyer
  • Cover political risks (war, government action)
  • **Benefit**: Encourage exports by reducing credit risk
  • **5. FEDERATION OF INDIAN CHAMBERS OF COMMERCE AND INDUSTRY (FICCI)**

  • **Role**:
  • Represent business interests
  • Provide market information to exporters
  • Organise trade fairs and exhibitions
  • Promote exports through business networks
  • **Example**: FICCI trade missions identifying new markets for Indian products
  • **6. CONFEDERATION OF INDIAN INDUSTRY (CII)**

  • **Role**:
  • Promote industrial competitiveness
  • Facilitate international partnerships
  • Organise B2B (business-to-business) meetings
  • Provide industry benchmarking data
  • **7. RESERVE BANK OF INDIA (RBI)**

  • **Role**:
  • Manage foreign exchange reserves
  • Regulate currency exchange and payments
  • Control external trade financing
  • Monitor balance of payments
  • **Example**: RBI setting exchange rate policy affecting export profitability
  • **8. STATE EXPORT PROMOTION COUNCILS**

  • **Role**:
  • Promote exports of specific commodities from states
  • Provide quality certifications
  • Organise exhibitions
  • Examples: Tea Board (tea exports), Spices Board (spices), Marine Products Export Development Authority (MPEDA) (seafood)
  • **9. EMBASSIES AND CONSULATES**

  • **Role**:
  • Provide visa facilitation for business travel
  • Disseminate market information
  • Support business delegations
  • Protect business interests abroad
  • ---

    INTERNATIONAL ORGANISATIONS

    **1. WORLD TRADE ORGANISATION (WTO)**

  • **Founded**: 1995 (replacing GATT)
  • **Members**: 164 countries (India member since 1995)
  • **Objectives**:
  • Facilitate international trade
  • Reduce tariff barriers
  • Resolve trade disputes
  • Enforce
  • MCQs — 10 Questions with Answers

    Q1. Which of the following best describes international business?

    • A. Only the export of finished goods to foreign countries
    • B. Manufacturing and trade of goods and services across national borders, including capital, technology, and intellectual property movements ✓
    • C. Trade agreements between countries without any physical movement of goods
    • D. Domestic production for foreign consumption only

    Answer: B — International business encompasses not just goods trade but also services, FDI, capital movements, technology transfer, and intellectual property rights across borders.

    Q2. Why did India adopt liberalisation policies in 1991?

    • A. To increase exports and become a developed nation
    • B. To join the WTO and increase trade volumes
    • C. Because of a balance of payments crisis and IMF loan conditions requiring structural reforms ✓
    • D. To reduce domestic industrial competition and protect small businesses

    Answer: C — India's severe debt crisis forced it to seek IMF funds, and the IMF imposed liberalisation conditions as loan prerequisites, which catalysed economic reforms.

    Q3. Mr. Manchanda wants to export automobile components. Which mode carries the LEAST risk for him initially?

    • A. Setting up a fully owned factory in Thailand to supply Southeast Asia
    • B. Directly contacting overseas customers and establishing export relationships himself
    • C. Using export houses that specialise in exporting products made by others ✓
    • D. Forming a joint venture with a foreign manufacturer

    Answer: C — Export houses are specialist intermediaries who handle export logistics and customer relationships, allowing manufacturers to enter international markets with minimal investment and risk.

    Q4. A manufacturing firm sets up a production facility in a foreign country to serve regional customers. Which benefit is it MOST likely seeking?

    • A. To avoid paying taxes in India
    • B. To reduce transportation costs, come closer to customers, and lower overall production expenses ✓
    • C. To escape domestic labour laws and regulations
    • D. To manufacture lower-quality products at cheaper costs

    Answer: B — Foreign direct investment in manufacturing primarily aims to reduce logistics costs, improve customer proximity, enable faster delivery, and achieve economies of scale in the target market.

    Q5. Which statement about the scope of international business is INCORRECT?

    • A. International business includes movement of technology and intellectual property
    • B. Services like banking, insurance, and tourism are part of international business
    • C. International business is limited to the export and import of physical goods only ✓
    • D. Foreign direct investment in manufacturing plants is part of international business

    Answer: C — International business scope has expanded far beyond goods trade to include services, FDI, capital movements, technology transfer, and personnel, making option C factually incorrect.

    Q6. The fundamental reason countries engage in international trade is:

    • A. To earn foreign exchange and become wealthier than other nations
    • B. To establish political alliances with other countries
    • C. Because unequal distribution of natural resources and productivity differences make it impossible for one country to produce all needed goods cheaply ✓
    • D. To colonise other nations and extract their resources

    Answer: C — International trade exists because no single country has all resources or equal efficiency in all sectors; specialisation and trade create mutual benefits based on comparative advantages.

    Q7. Assertion: International business involves only the movement of goods across borders. Reason: Services and capital movements are part of domestic transactions.

    • A. Both assertion and reason are true, and reason is the correct explanation
    • B. Both assertion and reason are true, but reason is not the correct explanation
    • C. Assertion is true but reason is false
    • D. Both assertion and reason are false ✓

    Answer: D — The assertion is false because international business includes services, capital, and technology movements; the reason is also false because these movements are international, not domestic.

    Q8. Which of the following represents the BROADEST definition of international business as per modern understanding?

    • A. Import and export of goods only
    • B. Trade in services like banking and insurance exclusively
    • C. All business activities across national frontiers including trade, services, FDI, capital, technology, and intellectual property movements ✓
    • D. Foreign travel and tourism activities organised by travel agencies

    Answer: C — Modern international business encompasses a wide spectrum including goods and services trade, foreign investments, capital flows, technology transfer, IP rights, and personnel movement.

    Q9. If a country has abundant labour but scarce mineral resources, it should logically:

    • A. Avoid international trade to protect its labour force
    • B. Export labour-intensive products and import mineral resources from other countries ✓
    • C. Focus only on producing goods that require minerals
    • D. Restrict all imports to preserve domestic resources

    Answer: B — Comparative advantage principle suggests nations should specialise in and export goods using abundant resources (labour) and import goods requiring scarce resources (minerals).

    Q10. Which two factors COMBINED have most significantly enabled the growth of international business in recent decades?

    • A. Population growth and increased consumer spending
    • B. Advanced communication technology and government liberalisation policies ✓
    • C. Political wars and territorial expansion
    • D. Formation of large multinational corporations and banking deregulation only

    Answer: B — Modern international business growth stems from technological advancement enabling instant communication and trade, combined with government policy reforms removing trade barriers and opening markets.

    Flashcards

    What is the basic difference between domestic and international business?

    Domestic business operates within a nation's boundaries, while international business involves manufacturing and trade across national frontiers.

    Name three forms of capital movement in international business.

    Goods, services, capital (money), personnel, technology, intellectual property (patents, trademarks, copyrights), and know-how.

    Why do countries engage in international business?

    Because unequal distribution of natural resources and differences in productivity levels mean no country can produce all goods cheaply.

    What was the main economic trigger for India's globalisation reforms?

    India's balance of payment crisis in 1991 forced it to seek IMF loans, which came with conditions requiring economic liberalisation.

    How has the scope of international business changed over time?

    It expanded from just goods trade to include services (tourism, banking, transport), foreign investments, and overseas production.

    What is the advantage of setting up a manufacturing plant in a foreign country?

    It reduces transportation costs, brings the firm closer to customers, allows faster delivery, and enables better service at lower production costs.

    Define export houses and their role in international business.

    Export houses are specialist intermediaries who buy goods from domestic manufacturers and sell them in foreign markets on behalf of others.

    Name two major global institutions that promote international trade.

    World Trade Organisation (WTO) and International Monetary Fund (IMF) are key institutions facilitating cross-border commerce and development.

    What does 'global village' mean in the context of modern business?

    It refers to the world becoming a borderless, interconnected economic space where nations depend on each other for goods, services, and investments.

    Which three components form the core of international business?

    International trade (exports and imports), foreign direct investment (FDI), and provision of international services across borders.

    Important Board Questions

    Define international business and state two ways in which it differs from domestic business. [2 marks]

    Define international business as trade across national borders including goods, services, capital, and technology. Mention differences: (1) operates under different legal systems and currencies, (2) involves higher complexity due to diverse regulations and market conditions, (3) includes FDI and IP movements beyond just goods.

    Mr. Manchanda is considering three modes to enter international business: (a) Direct export to overseas customers, (b) Using export houses, (c) Setting up a manufacturing plant in Bangkok. Analyse each mode considering investment required, risk involved, and control over operations. Which mode would you recommend for him initially and why? Justify with reasons. [5 marks]

    For each mode: Direct export (high investment, high control, high risk), Export houses (low investment, low control, low risk), Manufacturing plant (highest investment and control, highest complexity). Recommend export houses or direct export initially because: low investment, manageable risk, easier to test market. Then graduate to FDI after establishing market presence. Show comparison using investment-risk-control framework.

    Explain why globalisation and integration of national economies into the world economy became inevitable for India after 1991. Discuss the role of international institutions like IMF and WTO in promoting international business. How has this transformed India's approach to international business? [6 marks]

    1991 context: Balance of payments crisis, IMF loan conditions forced liberalisation. IMF role: Imposed structural reforms as loan prerequisite. WTO role: Removed trade barriers, regulated international commerce, forced India to open markets. Transformation: Increased FDI inflows, MNCs entering India, Indian firms going global (examples: Tata, Infosys, Reliance). Result: From self-reliance to interdependence, from closed to open economy, from domestic focus to global competitiveness.

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